Max Chipulu is a research professor of operations and analytics at Edinburgh Napier University. His research focuses on data analytics adoption (including AI) in complex operations management environments, particularly projects, and its intersections with organisational culture, ethics, and sustainability. He is also interested in pedagogy for quantitative business courses, emphasising learning analytics and AI. His current research includes developing an AI readiness framework for project management and digital extension tools to help smallholder farmers in Zambia and India transition to big-data-enabled agriculture. Max serves as Associate Dean of Research and Innovation for The Business School, lead of the Napier Applied Business Research for Society (NABRS) research group and thematic lead for enterprise data and analytics at the Centre for Business Innovations and Sustainable Solutions (CBISS). Max had worked in industry before academia: First as a mechanical engineer in the mining industry and then, briefly, as an account manager in corporate banking.